The economics of reaching Ultra-High-Net-Worth individuals
The platform's algorithms excel at identifying people who look wealthy online—
not people who actually are wealthy.
*Cost per kit. Brand pays $0. We purchase the products.
Traditional model: Brands pay for exposure.
Opulent Arrival: We pay for your products.
You get free exposure to UHNW consumers.
| Metric | FabFitFun | Opulent Arrival | Advantage |
|---|---|---|---|
| Brand Cost | Products at/below cost | $0 — We buy | +100% |
| Product Size | Travel/sample size | Full retail size | 5-10x larger |
| Audience Net Worth | ~$75,000 average | $30,000,000+ | 400x wealthier |
| Subscriber Count | 2,000,000+ | 100-500 per campaign | Quality vs. Quantity |
| Engagement Type | Passive unboxing | 21 active touchpoints | 21x deeper |
| Conversion Rate | <0.5% | 5-10% | 10-20x higher |
| Brand Perception | Mass market | Ultra-exclusive | Premium positioning |
| Metric | Emirates First Class | Opulent Arrival |
|---|---|---|
| Partnership Duration | 16+ years | Flexible campaigns |
| Brand Investment | Partnership fee + products | $0 — We purchase |
| Product Size | 30ml travel bottles | Full-size retail |
| Exposure Duration | Single flight (8-15 hrs) | 7 days, 21 touchpoints |
| Audience Wealth | $500K - $2M | $30M+ |
| Product Fate | Often discarded | Taken home, reordered |
| Memory Association | Airline experience | Best vacation ever |
10-20x higher conversion than any traditional channel.
A 7-day charter. 3 touchpoints per day.
No TV ad can match this frequency and intimacy.
Total Addressable Market: $110+ Billion
| Channel | Cost | Reach | Impression Quality | Conversion |
|---|---|---|---|---|
| Vogue/Robb Report | $30-45K | 50-100K | Passive (visual) | <0.1% |
| SuperYacht Times Banner | $35 CPM | Targeted | Low (banner blindness) | <0.5% |
| Instagram HNWI Campaign | $50+ CPM | Aspirational | Low (scroll-past) | Negative ROI |
| Opulent Arrival | $150/kit | 100 UHNW | High (active, tactile) | 5-10% |
For $15,000 (100 kits), you reach 100 verified UHNW individuals with 5-10 new customers.
A $45,000 Vogue ad might convert 0-1 customers.
Let's model a 100-kit campaign for a premium skincare brand with $500 average order value and 5% conversion rate.
Your brand cost: $0
We purchase your products at retail.
The ROI on zero investment is mathematically infinite.
The Proustian Anchor creates involuntary brand recall. Scent linked to their best vacation. They buy for life. CLV:CAC ratio approaches infinity when CAC = 0.
Guest discovers your brand as a "Welcome Gift."
They love it. They use it for 7 days.
On their next charter, they write your brand on the Preference Sheet.
The yacht purchases your product with APA funds.
Your marketing expense becomes their revenue stream.
Advanced Provisioning Allowance (APA): An upfront payment, typically 30% of charter fee, to cover consumables.
On a €500,000 charter, that's €150,000 for fuel, food, and toiletries.
If your brand is on the Preference Sheet, the Captain must buy it with APA funds. You move from marketing budget to revenue line item.
Get on the Preference Sheet. Get paid by the client.
| Channel | $15,000 Investment | Impressions | UHNW Reach | Expected Conversions |
|---|---|---|---|---|
| Vogue Half-Page | 1 insertion | ~50,000 | ~500 (1%) | 0-1 |
| Instagram Campaign | 300,000 impressions | 300,000 | ~3,000 (1%) | 0-15 (often negative ROI) |
| Influencer Post | 1 post (mid-tier) | ~100,000 | Unknown | Unknown |
| Opulent Arrival | 100 kits deployed | 2,100 (21 each) | 100 (100%) | 5-10 |
...are worth more than 100,000 passive impressions.
Peak demand = premium audience. We time campaigns to maximize UHNW exposure.
Brands with sustainability credentials command premium placement.
The "Conscious Capitalist" consumer demands eco-responsibility.
The audience is migrating to private assets. Your brand should follow.
We purchase your full-size products at retail.
We deploy them to verified UHNW individuals.
You receive 5-10% conversion rates.
Zero risk. Infinite ROI.
The numbers don't lie. 20x lower CPA. 10-20x higher conversion.
Zero brand investment. $30M+ audience net worth.
Your competitors are already exploring this channel.
"You have arrived. And we have been expecting you."
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